Blog
Date: February 8th (Wed). Posted by: Dana
Mingly enables users to grow meaningful relationships. Powered by a next-generation social graph engine and accessible from anywhere, Mingly surfaces contacts’ key life updates and alerts users before they fall out of touch.
SAN FRANCISCO – FEBRUARY 8, 2012 – Mingly, Inc., creator of technology that enables professionals to build and maintain meaningful relationships, announced the launch of two new products today: Mingly for Web and MyPeople. These new offerings, along with Mingly’s first product, Mingly for Gmail, are powered by the company’s Social Interaction Mapping (SIM) engine to help users stay both informed and proactively in touch with the people important to their success.
Mingly was founded with the belief that our relationships are our most valuable assets. However, with contacts and interactions scattered across email and social networks, it’s increasingly difficult to stay in the loop. Too often, we miss key life events and business opportunities, and fall off the radar of potentially important contacts. Founder and CEO Tyler Koblasa explains, “I think we can all relate to the irony of being very well ‘connected,’ having access to information 24/7, and yet still losing touch with people we care about.”
Mingly is on a mission to help people unlock the full power of their network and make it easy to stay in touch with important contacts in genuine ways.
Last fall, Mingly announced the launch of its first product, Mingly for Gmail. With this browser plug-in, Mingly created a unified social address book that merges contacts from Gmail, Facebook, LinkedIn, and Twitter. Users can stay in the know about their network and engage across the various platforms without leaving their inbox.
Today, Mingly for Web extends the product capabilities outside of Gmail, giving a much broader audience access to Mingly’s relationship intelligence from any browser. After connecting social network accounts, users quickly get the personal assistant they’ve always wanted.
Mingly for Web dashboard
Date: February 2nd (Thu). Posted by: Dana
“The only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department” – Frederick Reichheld
No matter what kind of business you’re in, no matter what size your company, it turns out that customer referrals are the key to growth. We hear a lot of buzz about customer loyalty, which encompasses all sorts of metrics from retention to satisfaction, but the best indicator of loyalty that drives bottom line results comes from one simple behavior: the willingness for a customer to put their own reputation on the line and recommend your product or service.
It’s common knowledge that small businesses owners and independent professionals, such as freelancers or financial advisors, must place great importance on building a steady pipeline of referrals. (For example, national statistics show that 82% of real estate sales come through an agent’s previous clients and referrals, and referrals usually account for about 50-70% of a local fitness club’s business.)
But what inherently makes a referral so valuable? And are they valuable to large companies on a grand scale?
In the famous study, The One Number You Need to Grow, Frederick Reichheld, Bain and Company, and Satmetrix teamed up to look for a correlation between customer survey responses and real customer behavior such as repeat purchases, or recommendations to friend and peers. Based on 4,000 customers, they ranked a variety of survey questions according to their ability to predict this real life behavior. Across multiple industries, the top ranking question was, “How likely is it that you would recommend Company X to a friend or colleague?” This “likelihood to recommend” question proved to be the first or second correlate to actual customer behavior 80% of the time: if customers reported that they were likely to recommend a particular company to a friend or colleague, then these same customers were also likely to actually repurchase from the company, as well as generate new business by referring the company via word-of mouth.
The Power Behind a Single Number, 2009. http://www.satmetrix.com/pdfs/NetPromoterWPfinal.pdf
Date: January 24th (Tue). Posted by: Dana
In her book The 11 Laws of Likability, Michelle Tillis Lederman describes how building relationships is really about uncovering what is authentically likable in you and the other person. Though what makes each of us likable is distinct and unique, the basic drivers, or laws, of likability are the same for us all. By applying these laws to your own strengths and style, you can feel more confident and be more successful in establishing honest, lasting relationships.
Before the Conversation
1. The Law of Authenticity Be your true self. Sharing what is real about you is the key to building real relationships, as it lays the foundation for mutual understanding and growth.
2. The Law of Self-Image Before you can expect others to like you, you must like yourself. The ways you perceive yourself become your reality, so ditch the negative self-talk and instead remind yourself regularly of your accomplishments and strengths.
3. The Law of Perception Just as we create first impressions, we create perceptions based on them. Be authentic and also observe the different communication styles of others to avoid misperceptions.
During the Conversation
4. The Law of Energy The energy you give off is what you get back. This doesn’t mean you have to be ecstatically happy all the time – we can be genuine and connect deeply with others, even when faced with difficulties and challenges.
5. The Law of Curiosity Curiosity creates connections, so harness it to open up new avenues of dialogue. Remember though that discussions are, by definition, two-sided — sharing yourself is a key part of building a real connection.
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Date: January 23rd (Mon). Posted by: Dana
Though the Community Manager role is still in its infancy, businesses of all sizes have quickly recognized its importance for driving long-term customer value and insights. Part customer advocate, brand evangelist, and industry expert, the role incorporates both online tools and in-person strategy to create relationships, shape the product roadmap, and ultimately build the company’s brand.
To celebrate Community Manager Appreciation Day, we sat down with Kibibi Springs, the Community Director of myGreenlight. myGreenlight is an online training platform that teaches business executives the fundamentals of relationship mastery.
Q: What makes the myGreenlight community different?
myGreenlight is a private community for those enrolled in our 30-week business relationship mastery curriculum. It’s a very accomplished and smart group, with 90% of our members being executives at or above the manager level, or entrepreneurs. Because it is a private community, I have the opportunity to get to know individuals and groups a bit more intimately than one probably would as the manager of a larger, public community.
Q: What are your top three pieces of advice for successful community management?
1. Don’t mistake quiet for disinterested I’ve learned that even at times when there doesn’t appear to be much dialogue going on, people are still paying attention. Our community includes extremely busy professionals who are committed to achieving new levels of success, so I must be proactive and show them our committment to their goals. Every time I reach out about content they are working through, I’m met with a great deal of immediate appreciation.
2. Ditch the cookie-cutter mentality and customize your outreach I have the advantage of being able to categorize our members by corporation and industry, and it can give me clues as to how I can best communicate. Understanding a company’s corporate culture, especially regarding their view on the role of technology, is important – just because a company signs up for an online resource, doesn’t necessarily mean the current corporate culture supports the use of it. So I must carefully listen and observe, read between the lines, and consider how we can best integrate with members’ current work rhythms. This can mean cutting back or stepping up communications, presenting information in different ways, and customizing touch points and content for different groups.
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